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Fran is a behaviorist, brand strategist, author and co-
founder of Brand Champs. She helps brands engage
people by aligning psychology, gender-specific and
generation-specific behavioral insights with the
human aspects of a brand.
Her expertise includes implementing successful branding and rebranding initiatives; developing emotional brand storytelling; and creating engaging content & social media marketing programs.
Fran is recognized as an expert in developing and implementing gender and generation-specific marketing initiatives – most notably, initiatives that engage Women, Millennials & Boomers.
She shares actionable insights through the popular Brand Champs blog and is a guest writer for Launch & Hustle, Global Media and Provident4Women. Her insights and tips to help brands engage Women, Moms, Millennials and Boomers have been published in Social Media Today.