Connecting Brands and People

Behaviorists, Brand Strategists, Authors

 

Copyright 2016. Brand Champs. All rights reserved.

Fran Lytle

                                         Fran is a behaviorist, brand strategist, author and co-

                                         founder of Brand Champs.  She helps brands engage

                                         people by aligning psychology, gender-specific and

                                         generation-specific behavioral insights with the

                                         human aspects of a brand. 

Her expertise includes implementing successful branding and rebranding initiatives; developing emotional brand storytelling; and creating engaging content & social media marketing programs. 

Fran is recognized as an expert in developing and implementing gender and generation-specific marketing initiatives – most notably, initiatives that engage Women, Millennials & Boomers. 

She shares actionable insights through the popular Brand Champs blog and is a guest writer for Launch & Hustle, Global Media and Provident4Women.  Her insights and tips to help brands engage Women, Moms, Millennials and Boomers have been published in Social Media Today.   


Contact Fran via fran@brandchamps.com, connect with her on LinkedIn, Google+ and Twitter

         Bill Lytle
Bill is a behaviorist, brand strategist,
author and co-founder of Brand Champs.

He helps brands develop long lasting relationships with people by identifying the motivational aspects of the brand – the human aspects – and aligning them with people’s emotional needs. 

Using his experience in the feature film business, Bill develops Brand Creative Maps and Brand Story Maps that guide a brand’s creative and messaging across all forms of communication. 

Bill’s area of expertise includes facilitating branding and rebranding initiatives using the proprietary Brand Champs process, Brand Reflection®.  He leads brands in identifying their lead personality, story, dimension, positioning and tagline. 

Because of his unique skill set and entertaining style, Bill is a frequent speaker at brand and organization events.  His presentations include multiple engagements at Temple University and the Southwest Tourism College. 

​Check out Bill's film credits at IMDb, follow him on Twitter,  connect on LinkedIn and reach him at  bill@brandchamps.com.