Connecting Brands and People

Branding

 

Copyright 2016. Brand Champs. All rights reserved.

​Brand Champs develops brand strategy, emotional brand storytelling, content marketing and social media marketing programs. We have particular expertise in developing and implementing initiatives to engage and motivate Women, Millennials & Boomers. We accomplish this by aligning human, gender and generation behavioral insights with the most motivational aspects of your brand -- the human aspects.​

Brands

Your brand needs to engage people.  Using Brand Reflection®, our proprietary branding and rebranding process, we facilitate your team through behavioral and branding exercises to identify the most motivational aspects of your brand – the human aspects.  During the process, we also delve into the needs and desires of people.  Using completed Brand Reflection® modules, we develop a Brand Creative Map to guide creative in all forms of communication. 

People

Your brand needs to embrace the behaviors and values of the largest generations – Millennials and Boomers – to motivate them.  Their values drive how they live and represent what they look for in relationships with people and brands.  Using human, gender and generation behavioral insights aligned with your brand promise and soul, we develop a Brand Motivational Map that guides interactions with these generations.

Connections

Your brand needs to create emotional connections with people to motivate their behavior.  When people hear and see stories about your brand, instead of functional facts, their brain reacts to the emotional aspects of how your brand will positively impact their lives.  Using human behavioral insights; identifying the emotional needs of people; and discovering your brand story logline; we develop a Brand Story Map that guides all messaging. 

Women

 Your brand needs women.  They control $7.1 trillion in spending; purchase 85% of products; and there are 9.1 million women-owned businesses in the U.S.  They prefer getting information about brands through content and social media.  Using gender and generation specific behavioral insights aligned with your brand story, we develop a Brand Engagement Map to guide content and social media marketing programs that are relevant and motivating for women of all generations.